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Port-of-Spain, Trinidad – November 5, 2014. The Trinidad and Tobago booth at World Travel Market (WTM) in London, continues to be a major attraction at the international trade show with sporting personalities Brian Lara and Dwight Yorke, as well as the launch of a new destination book and mobile travel app attracting crowds of visitors.
Both Lara and Yorke are part of a high level delegation, led by Mrs. Samdai Rampersad, Deputy Permanent Secretary of the Ministry of Tourism and including Mr. Umesh Rampersad, Chairman, Tourism Development Company (TDC); Mr. Keith Chin, Chief Executive Officer, TDC; senior officials from the Tobago House of Assembly (THA) and other tourism stakeholders; representing Trinidad and Tobago at the prestigious travel and tourism trade show which kicked-off on November 3, and closes tomorrow (6 November) in the United Kingdom.
While at WTM some of the major objectives of the delegation are to promote the niches, such as Eco-tourism, culture and heritage and the city of Port of Spain; that have been identified by the Tourism Development Company as part of the thrust for industry growth. The delegation is also promoting local festivals and events to potential visitors lookinga for a warm weather destination while encouraging new business.
Major activities at the booth included the launch of a new book on Trinidad and Tobago written by Ivor Skinner entitled Enchanting Trinidad and Tobago, a copy of which was presented to Chin; and the soft launch of the Trinidad and Tobago Travel App.
The Travel App, a joint initiative between the TDC and Smart Channel, the developers of the app, comes preloaded on all Samsung Smart TVs and can be downloaded on to smart devices from the Google and Apple stores. The app presents an opportunity for destination Trinidad and Tobago and its stakeholders to promote new offers, feature hotels and sites and to update destination information.
Trinidad and Tobago also presented one of the most energetic and culturally rich displays through both traditional dance and music, mesmerizing onlookers while providing an authentic cultural experience and a small taste of what both islands have to offer.
The leading global event for the travel industry, WTM is a vibrant business-to-business event presenting a diverse range of destinations and tourism industry sectors to travel professionals based in the United Kingdom and around the world. The event is a unique opportunity for members of the global travel trade to meet, network, negotiate and conduct business and Trinidad and Tobago is making full use of this platform to move its destination marketing initiatives to the next level.