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Secretary General Hugh Riley
Media Briefing in Toronto
22 November, 2016
Thank you for joining us here today and for your commitment to the Caribbean.
Thank you too, for submitting entries to this afternoon’s media awards; and congratulations to the finalists. Winners will be announced at lunchtime following Media Marketplace.
I’ll now give a brief update on the performance of the Canadian market, which, admittedly, has been a challenge for us this year.
On the heels of a 4.5 per cent rise last year, we are experiencing a decline this year.
Our research department reports that during the first six months of 2016, the Caribbean welcomed approximately 2.1 million Canadians, down 3.7 per cent when compared to the same period last year.
This is attributed to the depreciation of the Canadian dollar with respect to the US dollar.
We saw the numbers fall during each of the first six months, with the exception of May which was flat.
In the first quarter we recorded a decline of 3.9 per cent, and a slightly better performance in the second quarter, which recorded a drop of 3.3 per cent when compared to the same period in 2015.
Eight of the 24 reporting destinations recorded growth, with highs of 24.9 per cent in the Turks and Caicos Islands and 14.1 per cent in Suriname.
Barbados, Curacao, Dominican Republic, Guyana, St. Maarten and St. Vincent & the Grenadines registered moderate growth.
As far as the source Provinces are concerned, Ontario continues to be Number One, producing 61% of Canada’s visitors to the Caribbean, with Quebec a distant second at 11%.
Cuba remained the top Caribbean destination for Canadians during the first half of this year, receiving over 527 thousand visitors, down 4.3 per cent when compared to last year.
Overall, taking into account all markets, visitor arrivals to the Caribbean grew by 5.2 per cent during the first half of this year.
In absolute terms, that’s 15.7 million tourist visits – over 775 thousand more than in 2015.
Estimates showed that arrivals have increased in each month of the year.
All key performance metrics for the hotel industry declined for the first half of 2016 based on data compiled by Smith Travel Research (STR) Inc.
Hotel room occupancy rate declined by 2.6 per cent to 70.1 per cent; the average daily rate fell by 2.8 per cent to $240.85 and revenue per available room was $170.45, down by 6.1 per cent.
The slumps were influenced by a 1.2 per cent rise in room stock and a 2.3 per cent fall in demand, attributed in part to the sharing economy.
So far, the overall performance in 2016 has remained above trend and in line with our projected 4.5 per cent to 5.5 per cent rise, which would take us over the 30 million mark for the first time ever.
Some CTO upcoming events to note:
Our Sustainable Tourism Conference returns in 2017 and will be held in the Turks and Caicos Islands. We’re discussing a date with the Government of the TCI and will advise of the date as soon as it’s confirmed.
Our State of the Tourism Industry Conference next year will be in Grenada in September or October. Again, we’ll announce the date as soon as it’s confirmed. Keep an eye on www.OneCaribbean.org and news in your inbox from our CTO Communications team.