Region to be challenged to move from good to great at CTO HR conference

REGION TO BE CHALLENGED TO MOVE FROM GOOD TO GREAT AT CTO TOURISM HUMAN RESOURCES CONFERENCE

~ Making Excellence a Habit is the main focus of the 11-13 May, 2016 conference at the Jolly Beach Resort & Spa in Antigua & Barbuda ~

Region to be challenged to move from good to great at CTO HR conference 1

M. Ian Blanchard

 

BRIDGETOWN, Barbados (15 April, 2016) – The Caribbean’s economic viability and sustainability must continue to attract the attention of leaders and policymakers in all walks of life as the region continues to grapple with the challenges of the 21st century.

“As companies and nation states, we must consider that what we have done in the past may not be good enough; what got us this far may not get us to the place where we create the loyalty and profitability we desperately need,” said M. Ian Blanchard, an action business coach and former chief executive at telecommunications company Cable & Wireless.

Mr. Blanchard will be a presenter at the Caribbean Tourism Organization (CTO)’s 8th Tourism Human Resources Conference in Antigua & Barbuda from 11-13 May. He will speak on the topic, From Good to Great: Driving Leadership & Organizational Excellence and will challenge participants to “become better versions” of themselves and fulfil the Caribbean’s true potential.

“We live in an age where opportunities abound, where we have access to a global audience in ways that are much cheaper and easier than ever before. In order for us to move from good to great and derive leadership and organizational excellence we must care more, not just about or own island, our own nationals, our own families or employees, but about the wider, the broader, the bigger picture. We must care about legacy, about building transgenerational capacity and about making a difference that will outlast us,” he said.

The session will address four key areas – clarity, accountability, reflection and execution – that are essential to drive leadership and organizational excellence.

“We will explore our path and create clear actions for moving forward,” he added.

The conference theme is, Making Excellence a Habit: Service, Loyalty and Profitability in Caribbean Tourism. It is being organized by the CTO in collaboration with Antigua & Barbuda’s Ministry of Tourism and the Antigua & Barbuda Tourism Authority and will be held at the Jolly Beach Resort and Spa.

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About the Tourism Human Resources Conference

The main aim of the Tourism Human Resources Conference is to bring together tourism practitioners, from both the public and private sectors, human resource professionals, tourism educators/trainers and consultants as well as tourism & hospitality students of tertiary institutions to share strategies and best practices on areas and issues affecting the tourism and hospitality sectors, to provide updated information on various aspects of tourism’s development, to enhance skills and to allow opportunities for professional networking.

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.

Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.

In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.

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