Photo 1: BTB’s Director of Marketing and Industry Relations, Ms Karen Pike (right), presenting the US$59,934.00 cheque to the CTO. She was assisted by Mike Hernandez Jr., BTB’s Communication & P.R. Officer.
Photo 2: From left: Travis Williams and Roanne Badillo from Tropic Air presenting a cheque for Bz $3,970.00 towards the Hurricane Relief Fund to BTB’s Director of Cruise & Destination Planning, Noriko Gamero. The cheque was included in the BTB’s presentation to CTO.
Belize City, Thursday, February 17th 2018: The Belize Tourism Board (BTB), in collaboration with tourism industry stakeholders, raised U.S. $59, 934.00 (Bz $119,868.00) as part of the Dollar for the Caribbean Relief Fund campaign. The fund was created to assist victims of Hurricanes Irma and Maria, which severely devastated many Caribbean countries in September last year.
This morning Ms. Karen Pike, BTB’s Director of Marketing and Industry Relations, presented the cheque to Mr. Hugh Riley, Secretary General of the Caribbean Tourism Organization (CTO) during a virtual press conference hosted by CTO in Barbados.
In presenting the cheque, Ms. Pike said “when we got the news on the Caribbean Relief Fund Campaign, we embraced it immediately because it was not only the right thing to do, but also because it brought all of us in the Caribbean once again even closer together in a unified effort to assist those in need.” She added: “As part of the Dollar for the Caribbean Relief Fund Campaign, the BTB reached out to the entire country of Belize through the media, press releases, the BTB’s website and its news distribution network.”
In his response, the Secretary General said, “we thank you Belize on behalf of the entire Caribbean family.” During the press conference, an overview on the state of the tourism industry in the Caribbean was also presented.
As part of its Dollar for the Caribbean Relief Fund Campaign, each participating tourism stakeholder donated a $1 for every guest; the BTB then contributed by donating $1 for every tourist arrival for the month of October therefore, creating a multiplier effect. The BTB initiative was supported by the Belize Tourism Industry Association (BTIA), the Belize Hotel Association (BHA), Tropic Air, the Belize Airport Concession Company (BACC), Tour Operators, water taxis, and hoteliers amongst many others.
During the first week of September, category 5 Hurricane Irma pummeled a number of Caribbean countries in the northern Leeward Islands and the northern Caribbean leaving a long trail of devastation. Many residents of these countries were left homeless, without food, power, water and basic essentials. Two weeks later, Hurricane Maria followed the same path further exacerbating the level of destruction throwing many of these countries in a severe state of despair. The Caribbean depends on tourism as their chief means of survival and the devastation by both hurricanes has stalled the economies of countries affected, which may take several months or perhaps years to recover.
The BTB and the Belize tourism stakeholders are extremely pleased that they were able to make a contribution towards the Caribbean Relief Fund and take this opportunity to offer their heartfelt thanks to all Belizean stakeholders and organizations that donated generously in order to ease the road to recovery for our Caribbean sister countries.
According to the CTO, approximately U.S. $135,000.00 was raised by the Caribbean Hurricane Relief Fund Campaign.