Caribbean Tourism Industry prepares for uncertain times 2020

Caribbean Tourism Industry prepares for uncertain times 2020

MIAMI (March 3, 2020) – Amid an unprecedented decade of Caribbean tourism growth when hoteliers, tourism-related businesses and destinations successfully tackled several challenges, the industry stakeholders are gearing up to address anticipated new challenges. Also, practical solutions to help steer a course through uncharted waters will be share. 

Modeling upon the theme “Riding the Wave – Smart Actions in Uncertain Times,” challenges and solutions will be front and center at the Caribbean Hospitality Industry Exchange Forum (CHIEF). CHIEF is the Caribbean region’s annual networking, education, and best practice sharing event for hospitality and tourism business stakeholders. 

The timing for this year’s CHIEF and its value to industry participants could not be more critical during these uncertain times, according to the forum organizers.  

CHIEF’s overarching goal is to help ensure the industry’s profitability and that the region remains one of the world’s most desirable destinations.

Organized by the Caribbean Hotel and Tourism Association (CHTA) and slated for Hyatt Regency Miami from June 26-28, 2020, CHIEF will draw more than 400 hoteliers, suppliers, and other hospitality and tourism sector stakeholders from across the region, as well as from the United States and Canada.

Caribbean Tourism Industry prepares for uncertain times 2020

“Through CHIEF, owners, managers, supervisors, and Caribbean tourism industry leaders will connect and compare lessons learned about effectively addressing the impacts of devastating storms. Also, threats of pandemics, shifting marketplace dynamics, escalating operational costs, and the mind-bending array of marketing and technical options as they look to protect and build resilience and profitability,” states CHTA’s CEO and Director General Frank Comito. 

Regional and global industry experts will lead panel discussions and connect one-on-one with attendees as they share their expertise in hospitality, tourism, and the cultivation of diverse and high-performing talent. The conversation will be at all levels focusing on enhancing efficiencies in operations, sales and marketing, and environmental sustainability. 

Quickly recognizing and acting on rapidly emerging trends to stay ahead of the competition is a significant focus of CHIEF, which is why the theme this year is so apt, said Comito. “‘ Riding the Wave – Smart Actions in Uncertain Times,” he said. Adding, which “means we want to stay on top while ensuring we can continue to learn quickly about what needs to get done when there are unforeseen bumps.” According to Comito, there will be panels, speakers, and also interactive discussions that will all amplify those prerogatives for the progress.

Also, during the two days of CHIEF, all participants will get to participate in the awards presentation, breakout sessions, an innovative trade show, and even other activities that will complement the core of the program.

The CHIEF event is taking place concurrently with CHTA’s highly anticipated Taste of the Caribbean, which is also taking place at Hyatt Regency Miami. The event will feature top culinary teams from Caribbean nations taking part in the even, and territories competing for the recognition and awards, from June 26-30, 2020.

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About the Caribbean Hotel and Tourism Association (CHTA) – Caribbean Tourism

The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations. For more than 55 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data, and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most fo the Caribbean tourism industry.

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