Miller High Life beer destroyed by customs over ‘champagne’ nickname | USA TODAY

In a statement, Molson Coors Beverage Co. said they "respect local restrictions around the word ‘champagne,’" and they "remain proud" of its nickname.

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Belgian customs seized a shipment of 2,352 cans of Miller High Life in Antwerp, Belgium in February. Comité Champagne, the trade group that protects the Champagne region of northeastern France's designation of origin and its trademark, asked that the beer, bound for Germany, be destroyed.

The trade group, which paid for the process, released video and photos of the process of disposing and recycling of what amounted to 98 cases of beer. The beer and cans were "recycled in an environmentally responsible manner," the group said.

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  1. Corporate America needs to understand that. They’re consumer base And not who is popular in the Hollywood bubbles of America.

  2. OK so… if the Champagne producers group is worried about confusion/mixup of miller beer and Champagne then their product must really suck a$$.😂

  3. Miller High Life is not the Champagne of Beers because it is Bettaa Dan de Chumpaeeene ov za Veers, yes!

  4. Didn’t realize how sensitive France was about the beer that has carried that slogan for probably decades… Talk about holding secret grudges and animosity.

    1. Obviously you didn’t pay attention. Belgian customs seized the beer shipments. It was protecting the EU. They were doing their job.

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