SAINT LUCIA (August 4, 2014) – The island’s prime promotions and marketing agency – the Saint Lucia Tourist Board – is about to launch yet another innovative and exciting campaign geared directly towards Caribbean travellers.
Building on the tremendous success over the years of the Staycation programme that has allowed Saint Lucian nationals to play and stay at world renowned on-island hotels and resorts at exceptionally discounted prices, the new regional campaign will extend to include Caribbean consumers.
Dubbed ‘Caribcation,’ the region-wide initiative will be launched on August 4th, 2014.
The objective of this promotion is to provide added incentives to Caribbean consumers to choose Saint Lucia as their preferred getaway spot for the summer months of August and September.
“Tourism continues to experience encouraging growth and the Caribbean market has played its part in achieving those successes. As our third largest source market, the Caribbean continues to hold its own, despite constraints facing intra-regional travel,” says Deputy Director of Tourism Tracey Warner-Arnold.
In 2013 the Caribbean market represented 19 percent of overall market share for Saint Lucia, bringing in over sixty thousand stay over arrivals.
For 2014 thus far, Saint Lucia has recorded over twenty-two thousand (22,000) stay over arrivals from the Caribbean market, with the biggest numbers coming from Martinique, Trinidad and Barbados.
In anticipation of the increased arrival of Caribbean guests, several hotels on island have signed up for ‘Caribcation’ and are providing huge discounts on room rates under this promotion.
Geared predominantly for Caribbean nationals, ‘Caribcation’ will allow regional visitors to sample the warmth and internationally recognized ‘excellence of service’ delivered by award-winning resorts across Saint Lucia, at the best prices compared to any other time in the year.
Caribbean nationals can take time to pamper themselves as many of the hotels offer spa facilities on property and can also dine at award winning restaurants. Notable specials include hotel stays starting from as low as US$40 per night per room. Some incredible all-inclusive deals are also available as part of the promotion.