‘Be a real man’: New Russian ad appears to mock men into joining Putin’s military

Russia has dropped a new social media campaign to recruit more men into its military. The ad appears to mock men into leaving their everyday jobs to become 'real men' by joining the military. CNN's Clare Sebastian has more details. #CNN #News

57 comments

  1. “be a real man… accept your death without dignity. you won’t get trained well or have the best equipment, but it’ll make dear leader happy!”

    1. Reminds me of a friend who smoked Camel cigarettes. He used to say anyone can quit smoking. Real men fight cancer! Same logic.

  2. Be a real man. Hunker down in a bunker in the Kremlin, sit behind 40ft tables, and only visit troops with no notice, like a thief in the night, or even use a body double.

    1. @Mas0n Cain do you have a link for a video like that. Or is this something you are just making up? It’s not that hard to find out what American military recruitment videos are like.

  3. Lots of people in here saying this is great recruiting would never sign up for the military themselves. I’d bet my life savings on it.

    1. @Ver Coda I commented on this like 10 minutes after they uploaded it. Those comments are surely buried.

    2. @Green Bay Fair. Very fair. Why not join them? I don’t want to fight in a war also not from Ukraine, not my country.

  4. How to scream desperation into the sky, without actually screaming desperation into the sky.😂

    1. Reminds me of a friend who smoked Camel cigarettes. He used to say anyone can quit smoking. Real men fight cancer! Same logic.

    2. It is more apply to ukrainian army they send in fight people after only few days training. That is really cannon fodder. And that is why troops loses ratio is about 1 to 4-5 in favor of russian side.

  5. I saw that recruitment advertisement differently. I read that as, regardless of occupation… you will be mobilized.

    1. @Просто я Yea, so what about this video? Oh, it’s not mobilisation? Okay? I don’t really know, but in all honesty wouldn’t be surprised if Volodya decides to start mobilising again, if this ad campaign doesn’t do wonders. Tho, are there any people left to mobilise, especially kids?

    2. Reminds me of a friend who smoked Camel cigarettes. He used to say anyone can quit smoking. Real men fight cancer! Same logic.

    3. @Просто я correct. Around two is coming up very quick. You and your friends will be called up in this around lol

    1. Reminds me of a friend who smoked Camel cigarettes. He used to say anyone can quit smoking. Real men fight cancer! Same logic.

    2. I’m pretty sure they don’t care whether they recruit real men or not. As long as their flesh and bones can stop a bullet or two so they can advance another couple of feet.

  6. Wouldve been funny if the guy threw down a Bud Light & marched to the local recruiting office😂😂😂

  7. A real man loves his neighbor. Nothing good comes out of war and killing others.

  8. You should have seen the Wagner PMC ad from a few months ago. “Contract with the Company. Contract with the Motherland…We know we are going to Hell, but in Hell we will be the best.” Heck, with a line like that I’d have probably signed up 25 years ago…

  9. What makes me concerned about the “real man” ad is how well it might actually work.

    I find myself thinking about stories like _The Four Feathers,_ a British novel from 1902, where the main character was essentially peer-pressured to go to war. From what I understand, in the novel, things work out in the end, but that’s not the world in which we live, is it?

    1. It’s worth noting that this happened in real life quite a lot during this time period, and the shaming feathers were doled out primarily by women (Jessie Pope being a famous one who encouraged the practice, and the famous poem Dulce et Decorum Est was written as a direct response to her.) It is a sad but rarely acknowledged fact that toxic masculinity wouldn’t be nearly so common if it weren’t in such high demand by a certain subset of the female population. Most guys care about impressing women far more than they do other guys.

    2. @Vigil AnteIn the novel The Four Feathers, the protagonist Harry Feversham is censured (for refusing to go to war) by three of his comrades who give him white feathers as a symbol of cowardice, and one white feather from his fiancee, I don’t know if the movie version changed this, ultimately in the story he is redeemed and proven worthy and wise, its just a story though. Nothing to do with the negative effect of female influence, just a device to prove how he even won back his fiancees love coz he was so cool.

  10. I see these all the time for our U.S. Air Force, Navy, National guard, Marines. Every other time I scroll on my phone there’s some kind of join the military ad so kinda cringe they’re even trying to poke at it. This specific case though for this specific military operation they might as well transform into a melted clump of bones and skin.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.